Our Mission
WhiteRoot builds paraffin-free, plant-based performance wax, made in our own production facility in Schönthal (Upper Palatinate). For every athlete who refuses to compromise.
Three founders - one shared mission
Each with their own role. All with the same goal.
Co-founder & CEO
Moritz
“WhiteRoot is more than just a company to me. It’s a mission to make sport fit for the future.”
Leads WhiteRoot — from the first idea on a chairlift to the FlexCo in Salzburg.
Co-founder & CMO
Lucas
“Good ideas only count once they work on the piste.”
Responsible for brand, marketing and the shop — everything you see from WhiteRoot.
Co-founder & CTO
Hans
“After all my years as a coach, tester & expert, going one step further and making an incredible contribution to the future of sport with WhiteRoot — that’s what drives me.”
The wax expert: decades of experience on the base, every formula passes over his workbench.
Our Journey
From an idea on a chairlift to our own wax forge.
“Let’s just try it.” Development begins two years before founding — first formulas, first tests on our own skis.
Iteration after iteration. Not in a lab, but on real slopes — until the mix convinced us on the slope.
The project becomes a company. WhiteRoot launches.
The first real season: first customers, honest feedback, many ski days on our wax.
Formulas refined, brand reimagined, the FlexCo founded in Salzburg. More than Wax.
Behind the Scenes
Behind the curtain
This is how WhiteRoot comes to life — from the first melting test in the workshop to testing in the snow. Real photos coming soon.
