Performance. Sustainable.
Plenty of brands can do ‘green’ these days. Our difference: award-winning performance AND honest origin — uncompromisingly together. Wax that measurably glides, lasts longer, and is made in the Alps. Sustainability is part of our DNA
Education, not assertion
The story of fast wax
Ski wax started simple: candle wax, rubbed into the base. Over decades it became a science — until fluorinated waxes arrived in the 1980s. They glided sensationally. The price was invisible: PFAS — extremely stable, synthetically manufactured chemicals. As you ride, they wear off the base, stay on the slope, and travel with the snowmelt into soil, mountain streams, and the food chain.
Environmental physician Hans Peter Hutter (MedUni Vienna) rates this as medically relevant: certain compounds are suspected of being carcinogenic — the immune system is affected in particular. Researchers at Norway’s National Institute of Occupational Health measured PFAS levels in wax technicians’ blood 45 to 50 times above the normal value.
The turning point came with the case of Norwegian cross-country skier Toril Stokkebø, who died of kidney cancer at 49 — a link to the toxic fumes from years of working with fluorinated wax is suspected. Since the 2023/24 season, fluorinated wax has been banned at all FIS races. In grassroots sport — and, of all places, in youth ski racing, the future of our sport — it’s still in use.
The dominant alternative, paraffin, is a petroleum product: from ski wax alone, an estimated 810 tonnes of paraffin have already entered European soil, waterways, and ultimately drinking water (Hans Grötsch, WhiteRoot CTO).
Why plant-based
Our sport happens in nature. Conventional wax is exactly what destroys it.
Plant-based isn’t a stance for us — it’s the build. Conventional wax is one of the least regulated environmental hazards in outdoor sport: paraffin, silicones, PFAS. Persistent, bioaccumulative, detectable in every water cycle. We rebuilt the wax — no crude oil, no compromise on performance.
The five UN Sustainable Development Goals below aren’t our idea of good marketing. They’re the standard our build has to measure up to.
From the earth into your glass.
What starts as crude oil ends up in drinking water. Wax particles and oil enter soil, groundwater, and drinking water through snowmelt and rain. PFAS doesn’t break down — it accumulates permanently in the water cycle. WhiteRoot builds exclusively on renewable raw materials. Nothing that ends up persisting in the water.
15–20 ml of chain oil — per bike, per wash, straight into the groundwater.
Source · Calculation based on market and sales data
What lands in the water, stays in the water.
Over 10,000 tonnes of chain oil enter waterways every year. PFAS accumulates in aquatic systems — detected in plants and animals. In 2023, 44% of bike oils still contained PFAS. WhiteRoot introduces nothing persistent: no paraffin, no silicones, no fluorinated compounds.
> 10,000 t of chain oil in waterways every year · 44% of bike oils in 2023 still contained PFAS.
Source · Danish Consumer Council THINK Chemicals, 2023
810 tonnes of paraffin. Every year. Into the Alps.
Paraffin from ski wax lands in alpine ecosystems every year — in soil, plants, and animals. PFAS residues are permanently documented there. We ride on these mountains. So we build a wax that doesn’t poison them — grown in Europe, with a short, transparent supply chain.
810 t of paraffin enter alpine ecosystems from ski wax every year.
Source · Calculation based on market and sales data
What you ride, you also breathe.
Hot-waxing releases toxic aerosols — inhaled directly by technicians and athletes. PFAS has been detected in blood samples across the European population. Plant-based, for us, means concretely: better working conditions at the wax table and no fossil residues in the body. Performance that doesn’t make anyone sick.
PFAS — non-degradable · bioaccumulative — detected in blood samples across the European population.
Built plant-based. Twice as durable.
100% plant-based, our own production in Lower Bavaria, a short and transparent supply chain. Our wax lasts twice as long — same price for the customer, half the consumption per use. Sustainable consumption, for us, doesn’t mean less performance. It means less waste.
2× durability · Made in Germany · 0% paraffin, silicones, PFAS.
Mission
Not a wax manufacturer. An answer.
WhiteRoot isn’t the sustainable version of something else. Our sport happens on snow, water, and land — exactly the three systems conventional wax burdens. Protect the sport, and you protect your own playground.
For us, performance and protection are the same act: a wax that makes every athlete faster — and gives their sport a future. The five goals above aren’t an appendix to our story. They’re the reason WhiteRoot exists.
More than Wax.
WhiteRoot vs. classic paraffin
Guaranteed the right choice
Why WhiteRoot?
Fluorinated wax is already banned in racing — the rest will follow, it’s only a matter of time. Switch to plant-based performance now and you’re ahead when everyone else is still catching up. No trade-off between fast and clean: you get both.